{"id":10,"date":"2025-04-30T06:37:02","date_gmt":"2025-04-30T06:37:02","guid":{"rendered":"https:\/\/navirutaturismo.com\/?page_id=10"},"modified":"2026-04-29T23:01:31","modified_gmt":"2026-04-29T23:01:31","slug":"naviruta-app","status":"publish","type":"page","link":"https:\/\/navirutaturismo.com\/en\/naviruta-app\/","title":{"rendered":"Retos del Tur\u00edsmo:"},"content":{"rendered":"<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\">Sistema NaviRuta<\/h1>\n\n\n\n<hr class=\"wp-block-separator alignwide has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Naviruta es un sistema de activaci\u00f3n tur\u00edstica que estructura rutas entre municipios rurales mediante un visor de rutas personalizado y puntos de inter\u00e9s digitales en destino.<br>El sistema permite generar experiencias tur\u00edsticas conectadas y obtener indicadores de interacci\u00f3n del visitante con el territorio.<\/strong><\/summary>\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/details>\n\n\n<h2 class=\"wp-block-post-title\">Retos del Tur\u00edsmo:<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>Baja conexi\u00f3n entre municipios tur\u00edsticos<\/li>\n\n\n\n<li>Dificultad para prolongar la estancia del visitante<\/li>\n\n\n\n<li>Falta de informaci\u00f3n estructurada sobre comportamiento tur\u00edstico<\/li>\n\n\n\n<li>Escasa activaci\u00f3n digital del destino<\/li>\n<\/ul>\n\n\n\n<div style=\"height:67px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Impacto territorial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Naviruta contribuye a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Incrementar la activaci\u00f3n del destino tur\u00edstico<\/li>\n\n\n\n<li>Favorecer la distribuci\u00f3n de flujos entre municipios<\/li>\n\n\n\n<li>Mejorar la experiencia del visitante en entornos rurales<\/li>\n\n\n\n<li>Generar informaci\u00f3n \u00fatil para la planificaci\u00f3n tur\u00edstica<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Como Funciona:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Activaci\u00f3n del destino<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El visitante accede al visor de rutas Naviruta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Exploraci\u00f3n del territorio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consulta rutas intermunicipales y puntos de inter\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Interacci\u00f3n digital<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El sistema registra la interacci\u00f3n mediante accesos y lecturas de QR.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Indicadores del Sistema<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actualmente el sistema genera un indicador principal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lecturas de QR asociadas al acceso al visor de rutas<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Este indicador refleja el nivel de activaci\u00f3n e inter\u00e9s digital sobre el destino.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Implantaciones reales:<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Sistema en funcionamiento<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Naviruta est\u00e1 implantado y operativo en distintos territorios rurales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comarca de La Serena (19 municipios)<\/li>\n\n\n\n<li>Rutas activas en m\u00faltiples municipios de Extremadura<\/li>\n\n\n\n<li>Implantaci\u00f3n completa en otra comunidad aut\u00f3noma (20 municipios)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Escalabilidad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El sistema ha sido validado en diferentes territorios, demostrando su capacidad de adaptaci\u00f3n a distintos contextos rurales y su escalabilidad como herramienta de gesti\u00f3n tur\u00edstica.<\/p>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Alineaci\u00f3n estrat\u00e9gica<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Encaje institucional<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Naviruta se alinea con estrategias de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digitalizaci\u00f3n del turismo rural<\/li>\n\n\n\n<li>Desarrollo de destinos tur\u00edsticos inteligentes<\/li>\n\n\n\n<li>Ordenaci\u00f3n y planificaci\u00f3n tur\u00edstica del territorio<\/li>\n\n\n\n<li>Puesta en valor del patrimonio local<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Contacto:<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">685 755 990<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udce9 navirutacenter@gmail.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rafael Cabanillas<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Sistema NaviRuta Impacto territorial Naviruta contribuye a: Como Funciona: 1. Activaci\u00f3n del destino El visitante accede al visor de rutas Naviruta. 2. Exploraci\u00f3n del territorio Consulta rutas intermunicipales y puntos de inter\u00e9s. 3. Interacci\u00f3n digital El sistema registra la interacci\u00f3n mediante accesos y lecturas de QR. Indicadores del Sistema Actualmente el sistema genera un indicador [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retos del Tur\u00edsmo: - Naviruta Turismo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/navirutaturismo.com\/en\/naviruta-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retos del Tur\u00edsmo: - Naviruta Turismo\" \/>\n<meta property=\"og:description\" content=\"Sistema NaviRuta Impacto territorial Naviruta contribuye a: Como Funciona: 1. Activaci\u00f3n del destino El visitante accede al visor de rutas Naviruta. 2. Exploraci\u00f3n del territorio Consulta rutas intermunicipales y puntos de inter\u00e9s. 3. Interacci\u00f3n digital El sistema registra la interacci\u00f3n mediante accesos y lecturas de QR. Indicadores del Sistema Actualmente el sistema genera un indicador [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navirutaturismo.com\/en\/naviruta-app\/\" \/>\n<meta property=\"og:site_name\" content=\"Naviruta Turismo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/byNaviservi\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T23:01:31+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/navirutaturismo.com\\\/naviruta-app\\\/\",\"url\":\"https:\\\/\\\/navirutaturismo.com\\\/naviruta-app\\\/\",\"name\":\"Retos del Tur\u00edsmo: - Naviruta Turismo\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/navirutaturismo.com\\\/#website\"},\"datePublished\":\"2025-04-30T06:37:02+00:00\",\"dateModified\":\"2026-04-29T23:01:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/navirutaturismo.com\\\/naviruta-app\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/navirutaturismo.com\\\/naviruta-app\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/navirutaturismo.com\\\/naviruta-app\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"http:\\\/\\\/navirutaturismo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retos del Tur\u00edsmo:\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/navirutaturismo.com\\\/#website\",\"url\":\"http:\\\/\\\/navirutaturismo.com\\\/\",\"name\":\"Naviruta Turismo\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\\\/\\\/navirutaturismo.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/navirutaturismo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/navirutaturismo.com\\\/#organization\",\"name\":\"Naviruta Turismo\",\"url\":\"http:\\\/\\\/navirutaturismo.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/navirutaturismo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/navirutaturismo.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/image-3.png\",\"contentUrl\":\"http:\\\/\\\/navirutaturismo.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/image-3.png\",\"width\":280,\"height\":102,\"caption\":\"Naviruta Turismo\"},\"image\":{\"@id\":\"http:\\\/\\\/navirutaturismo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/byNaviservi\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retos del Tur\u00edsmo: - Naviruta Turismo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/navirutaturismo.com\/en\/naviruta-app\/","og_locale":"en_US","og_type":"article","og_title":"Retos del Tur\u00edsmo: - Naviruta Turismo","og_description":"Sistema NaviRuta Impacto territorial Naviruta contribuye a: Como Funciona: 1. Activaci\u00f3n del destino El visitante accede al visor de rutas Naviruta. 2. Exploraci\u00f3n del territorio Consulta rutas intermunicipales y puntos de inter\u00e9s. 3. Interacci\u00f3n digital El sistema registra la interacci\u00f3n mediante accesos y lecturas de QR. Indicadores del Sistema Actualmente el sistema genera un indicador [&hellip;]","og_url":"https:\/\/navirutaturismo.com\/en\/naviruta-app\/","og_site_name":"Naviruta Turismo","article_publisher":"https:\/\/www.facebook.com\/byNaviservi","article_modified_time":"2026-04-29T23:01:31+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/navirutaturismo.com\/naviruta-app\/","url":"https:\/\/navirutaturismo.com\/naviruta-app\/","name":"Retos del Tur\u00edsmo: - Naviruta Turismo","isPartOf":{"@id":"http:\/\/navirutaturismo.com\/#website"},"datePublished":"2025-04-30T06:37:02+00:00","dateModified":"2026-04-29T23:01:31+00:00","breadcrumb":{"@id":"https:\/\/navirutaturismo.com\/naviruta-app\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/navirutaturismo.com\/naviruta-app\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/navirutaturismo.com\/naviruta-app\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"http:\/\/navirutaturismo.com\/"},{"@type":"ListItem","position":2,"name":"Retos del Tur\u00edsmo:"}]},{"@type":"WebSite","@id":"http:\/\/navirutaturismo.com\/#website","url":"http:\/\/navirutaturismo.com\/","name":"Naviruta Turismo","description":"","publisher":{"@id":"http:\/\/navirutaturismo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/navirutaturismo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/navirutaturismo.com\/#organization","name":"Naviruta Turismo","url":"http:\/\/navirutaturismo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/navirutaturismo.com\/#\/schema\/logo\/image\/","url":"http:\/\/navirutaturismo.com\/wp-content\/uploads\/2025\/04\/image-3.png","contentUrl":"http:\/\/navirutaturismo.com\/wp-content\/uploads\/2025\/04\/image-3.png","width":280,"height":102,"caption":"Naviruta Turismo"},"image":{"@id":"http:\/\/navirutaturismo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/byNaviservi"]}]}},"_links":{"self":[{"href":"https:\/\/navirutaturismo.com\/en\/wp-json\/wp\/v2\/pages\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navirutaturismo.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/navirutaturismo.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/navirutaturismo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/navirutaturismo.com\/en\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":25,"href":"https:\/\/navirutaturismo.com\/en\/wp-json\/wp\/v2\/pages\/10\/revisions"}],"predecessor-version":[{"id":200,"href":"https:\/\/navirutaturismo.com\/en\/wp-json\/wp\/v2\/pages\/10\/revisions\/200"}],"wp:attachment":[{"href":"https:\/\/navirutaturismo.com\/en\/wp-json\/wp\/v2\/media?parent=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}